PROJECT: PHASE II COMPETITION FOR BRANDING LESOTHO FRUITS

BACKGROUND

The Lesotho Private Sector Competitiveness and Economic Diversification Project (PSCEDP) in collaboration with Ministry of Agriculture and Food Security is supporting commercialisation of fruit production in the country for both local and export market. The Project therefore intends to encourage consumption of local produce by designing packaging material that will help differentiate local produce from imported produce in order to support local producers.

OBJECTIVES

Design an advertisement slogan and a brand for packaging of Lesotho deciduous fruits with pictures or illustration and a message/s that promotes the purchase of locally produced fruits (“Buy-Lesotho” campaign).

TARGET AUDIENCE

Local consumers and retailer as well as exporters interested in purchasing

and supporting the production of locally produced deciduous fruits.

ESSENTIAL ELEMENTS

 • Pictures and illustrations

• Marketing message (slogan), and product  branding for printing.

5.0   PRIZES/AWARDS

         1. Grand prize: US$1000

         2. 1st Runner up: US$ 600.

         3. 2nd Runner up: US$300

         4. Honourable mention: US$100 each

 ELIGIBILITY

  Basotho students and the general public with requisite design and marketing skills.

SUBMISSIONS

Designers should submit the designed branding of packaging material for Lesotho apples, apricots, plums, peaches, and cherries (hard and soft copy) by 1st October, 2015.

Enquiries and electronic submissions of the designs can be emailed to tmofelehetsi@psc.org.ls with a copy to tmokete@psc.org.ls.

 

The Project Manager

Private Sector Competitiveness and Economic Diversification Project

1st Floor, ‘Matanki House

Corner Kingsway and Balfour Road

P.O. Box 747

Maseru 100

Lesotho

 

Tel.: 22 315 100

 

  • Private Sector Competitiveness and Economic Diversification logo From Private Sector Competitiveness and Economic Diversification
  • Sept. 23, 2015, 2:10 p.m.
  • business

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