The Lesotho Private Sector Competitiveness and Economic Diversification Project (PSCEDP) in collaboration with Ministry of Agriculture and Food Security is supporting commercialisation of fruit production in the country for both local and export market. The Project therefore intends to encourage consumption of local produce by designing packaging material that will help differentiate local produce from imported produce in order to support local producers.
Design an advertisement slogan and a brand for packaging of Lesotho deciduous fruits with pictures or illustration and a message/s that promotes the purchase of locally produced fruits (“Buy-Lesotho” campaign).
Local consumers and retailer as well as exporters interested in purchasing
and supporting the production of locally produced deciduous fruits.
• Pictures and illustrations
• Marketing message (slogan), and product branding for printing.
1. Grand prize: US$1000
2. 1st Runner up: US$ 600.
3. 2nd Runner up: US$300
4. Honourable mention: US$100 each
Basotho students and the general public with requisite design and marketing skills.
Designers should submit the designed branding of packaging material for Lesotho apples, apricots, plums, peaches, and cherries (hard and soft copy) by 1st October, 2015.
Enquiries and electronic submissions of the designs can be emailed to email@example.com with a copy to firstname.lastname@example.org.
The Project Manager
Private Sector Competitiveness and Economic Diversification Project
1st Floor, ‘Matanki House
Corner Kingsway and Balfour Road
P.O. Box 747
Tel.: 22 315 100